Your business runs onimplicit knowledge.

I surface that knowledge, turn it into strategy, and build AI products, workflows and systems that run inside the real work. So you're no longer the bottleneck.

10 years. Same pattern.

BUasBravis ZiekenhuisCgersOsteosOnline
The pattern

One pattern. Every project.

Ten years of building for my own companies, SMBs, a hospital and a university. Everywhere the same bottleneck: crucial knowledge lives in people, not in systems.

Chaos
System
Scale
Chaos

Work that depends on people, not systems

Every organisation starts the same way. Knowledge lives in heads. Processes depend on who's available. Growth means hiring, not building.

Bravis hospital: digital ways of working that never landed. Cgers: communication fragmented across teams. OsteosOnline: ten practices, no shared infrastructure.

System

Turn the work into something repeatable

I map how the work actually happens, then design a system around it. Operating models, software, AI. Whatever fits the problem.

Bravis: e-learning the department now runs itself. A software agency: delivery rebuilt around AI. OsteosOnline: an operating system that carries the daily work.

Scale

More output, same team, less effort

The system compounds. Each new user, each new project, each new question makes it stronger. Growth stops requiring proportional effort.

Software agency: same team, many times the projects. OsteosOnline: new practices join without extra overhead.

How we start

Discover first, then build

Some products you sell to your customers. Others run inside your own organization. Same pattern, same method. Three steps with a clear outcome, a price up front, and at every step you decide whether we continue.

01

Product Discovery

€490 excl. VAT, credited against the pilot

In two sessions we make clear what is worth building. Only then do you decide whether you want to continue.

You get an online Discovery Dossier with: the opportunity · the product hypothesis · the first user journey · a concrete pilot proposal

A web environment of your own that grows with everything we make together after that.

What such an opportunity can be:

A websiteAn app or platformBusiness automationAn AI digital colleague
Book your discovery
02

Pilot

from €2,000 excl. VAT, 4 weeks on average

We prove it small first. A scoped pilot that makes the core of the product work, with real users and real feedback. Fixed scope and a fixed price, agreed before we start. Output: something that works, not slides.

03

Build

If the pilot works, we keep building. What we build grows with what your product demands: users, security, compliance. When it calls for enterprise level, a technical team stands behind it. Quoted per project, with clear scope and agreements.

When the product calls for it:

enterprise backendroles & permissionsPostgreSQL & multi-tenancysecurityGDPR & data processing agreementsinfrastructure & DevOpsscalability
Try it yourself

See your business as a system

Show me your site or tell me what you do. A few questions, and you'll see your business as a system, on the spot.

Optional, but strongly recommended. It helps me understand you right away.

Or tell me briefly what you do
What are you thinking of? (optional)
± 2 minutes · a few short questions · your map right away
In practice

Different organizations. Same pattern.

My own products

OsteosOnline · Coel AI · Lumi

From expertise to digital care: practices, knowledge and parents on one foundation.

See the products
OsteosOnlinethe practice layer
Coel AIthe knowledge layer
Lumiparents & patients

Starters and small firms

Contagest · Accordia

From what you know to something that works. This is where the biggest passion tends to live, and passion wants to move. I translate your knowledge, ideas and recurring work into products, workflows and AI systems that keep up with that pace.

What you get
a solution made to your measure, simple to use
What works underneath
the expertise and technique of ten years of building

More patterns

Nepal · Sintra · Portugal

The same lens in other contexts: a restaurant, an estate, a country.

Read the stories
one lens
Nepala restaurant
Sintraan estate
Portugala country
Who

Humans first, then systems

I have built the big systems, from a hospital to a university to my own platforms. What I choose today are straight lines: people with something in them, a practice, an idea, a company that does not exist yet. Passion works differently than a lobby. And when it truly needs to be industrial, my technical partners step in.

Kris, pen and paper on the table

Where vision becomes reality.

Demis
Dries
Emran
Special thanks
Demis · Dries · Emran
Stories

Lessons from real systems

Architecture

Not the model, but the harness

Dependency versus sovereignty. Why I don't pick models, but build the harness that makes them swappable. Exit power over benchmarks.

Read story
Architecture

From prompting to compiling

Intent goes in as a brief. Agents act as compiler passes. Eval gates act as the typechecker. The output only ships if it passes every check. I treat AI agents like a compiler, not a slot machine.

Read story
Architecture

The operating system behind OsteosOnline

An osteopathy network doesn't run on a website. It runs on an operating system: knowledge, operations, agents, evidence, and a loop that makes itself smarter. One map, a whole company.

Read story
Operations

From accountant screenshot to permanent tool

A WhatsApp screenshot of financial tasks. Thirty minutes later, three command-line tools that did not exist before. The difference between doing the work and building the thing that does the work forever.

Read story

Let's build something human-first

I help expert teams keep what makes them great (the taste, the judgment) and turn the rest into systems that scale. Operating models, software, AI, whatever fits.

Tell me what you're stuck on.

Let's talk